I Love Video Marketing – It’s a Must in Your Marketing Strategy
Video marketing is just one of the many techniques that I use in my marketing strategy. It is a great and fun way to market yourself or your business. It is also so popular because more people would prefer to watch a video than read an article, at least it seems like they do! I say that because our attention span is not very long anymore, and videos allow us to get our point across in a time limit that we desire and can entertain at the same time. People love entertainment and many watch a lot of television.
I am in no way an expert, but I have learned some things along the way. I know what works for me and what doesn’t. Here is what I would suggest:
Make the Videos short – like a minute & ½ to four or five minutes. I can barely get through one that is 10 minutes or more. You want to make it so that it grabs the viewer’s attention, but you don’t want to lose them or bore them.
Make a video every day – consistency is the key. I would like to make one every day, but find that sometimes I get too busy or don’t make enough time to do it. As I get better at making the videos, my frequency has increased. I’d say that I’m averaging about 3 a week. Just do it and get it done no matter how often.
Provide value – teach something, give the viewers some free information. The more you give and show them, the more you can build a relationship with them. Maybe they’ll comment, ask questions, share your video and keep coming back for more.
Be yourself- This one is important. For example, if you don’t wear a suit and tie in real life, don’t wear one in the video. Or, if you don’t use big words in your daily life, don’t do it in your video. If you act in a way on video that you don’t in your every day life, then you are giving a false representation of yourself. You will lose credibility and the viewers will not trust you. Remember: you’re making the videos to give people the chance to get to know you and build that relationship and community.
Be nice, courteous and clean – This one is common sense, but I felt I had to mention it! It’s pretty much self explanatory.
Just get out there and do it! – I actually made a video about this one. It’s called ”Take Action, Procrastination Kills”. If you were to wait for the perfect hair day, or the right weather, you may be waiting forever. These are just excuses that your mind comes up with to avoid doing it. I didn’t like making the videos at first. I thought it was awkward, and I would fidget (probably still do). But, you just have to take action and get it done. Trust me on this. It does get easier and you’ll probably enjoy it more the more you do.
And most importantly…..Just HAVE FUN!
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