Identify Your Avatar – Have More Success
Let’s start at the very beginning. If you are selling a product or service to people, you need customers! I know that’s common sense. But before we do anything, we need to find out who our avatar is. Your avatar will help you to effectively and successfully sell your product or service to someone. An avatar is your customer – who you are selling your product to. The avatar is your “ideal” prospect, or the perfect buyer. It represents the entire world or environment that he or she is living in. Determining things such as their sex, age, monthly income and what life situation they are living etc. can hep you to narrow down your avatar.
To discover who or what your avatar is, consider and answer the following questions:
Are they male or female?
What is his/her age?
What is their monthly income?
What is their current life situation?
What bothers them the most in their life right now?
What excites them or makes them happy in their life right now?
What terrifies them, or causes them stress?
What do they do in their spare time?
What groups do they belong to on Facebook, what do they “like”?
Once we determine who our avatar is, then we can then know how to talk to them. We will also know how and where to reach them. We will be able to speak their language. We will better understand their problems and wants and then be able to offer them the solution. Because remember, it’s not just selling them a product or service. It is providing them with a solution the their problem!
Finding your avatar will better help you to get your product or service to your customers. You will end up with better leads and spend less money on advertising. You will also need to spend less of your time on these people because you know who they are and what they need/want. In other words, you will be where they are hanging out. When they are looking, you will be there.
Thank you for reading, Talk to you soon,
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